CRaVe

Source: Vanilla Bake Shop

Talk about effective! I saw a print ad similar to this one while I was out running the other day. I definitely started craving a cupcake.

I was excited to find out that the cupcakes used for this ad are from Vanilla Bake Shop in Santa Monica. That makes sense since Honda's advertising agency is RPA, which is based in Santa Monica also. I remember noticing how pretty Vanilla Bake Shop's cupcakes looked when I reviewed them last September. I guess that really worked in their favor.

Another print ad from the same campaign has several pictures of things people might crave (cupcake, coffee, golf, shoes, etc). The ad asks "What do you crave?" So my question to you is "What do you crave?" Whether it be cupcakes or fried chicken...I want to know!