Interview with Candace Nelson, owner of Sprinkles

Photo: Sprinkles

A few weeks ago I had the amazing opportunity to participate in a conference call with Candace Nelson, owner of Sprinkles Cupcakes. I wasn't the only one, bloggers from websites such as cakespy, Cupcake Project, Pop Culture Madness, My Baking Addiction, and The Cupcake Cauldron all had a chance to ask Candace questions. The purpose of the call was to create buzz for the start of Cupcake Wars on the Food Network.

I had a few questions for Candace in mind, just in case someone else asked the same ones. Some of the people asked about the show, some about starting a cupcake business, and some about Sprinkles. Here's how it went for me:

Cupcake Activist: Hi Candace. My name is Elise and I write a blog called The Cupcake Activist. I'm based out of Orange County, but have done cupcake reviews all over the world. What do you see in the future for Sprinkles? Are you going to expand to other products ? Are you going to sell mini cupcakes? Do you see yourself changing at all or do you like where you are?

Candace Nelson: Well our philosophy to this day has been to do one thing and do it well. Right now we're really focused on expanding our locations. We're opening five new location in six or seven months, we're pretty busy doing that. But I wouldn't rule out the possibility of going into other dessert items in the future.

Sprinkles Cupcakes is currently located in 10 cities, so opening five more locations before the end of the year is a BIG deal. Congrats to them. Some people say Sprinkles Cupcakes are overrated, but I love them!